Richard Rumelt Strategy Evaluation. PDF fileTHE EVALUATION OF BUSINESS STRATEGY* BY RICHARD RUMELT Strategy can neither be formulated nor adjusted to changing circumstances without a process of strategy evaluation Whether performed by an individual or as part of an organizational review procedure strategy evaluation forms an essential step in the process of guiding an enterprise.
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Consistency distinctiveness advantage and feasibility are Richard Rumelt’s four criteria for evaluating a strategy Competitive advantages normally are the result of superiority in one of three areas feasibility consistency or consonance According to Richard Rumelt consonance and consistency are mostly based on a firm’s external assessment.
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Such deficit prompted Prof Richard Rumelt to devise a framework for deeply evaluating a business strategy The framework entails four criteria consistency feasibility consonance and the advantage all against which a business strategy is evaluated.
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Rumelt RP (1979) Evaluation of Strategies Theory and Models In Schendel DE and Hofer CW Eds Strategic Management A New View of Business Policy and.
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Rumelt Rumelt was a founding member of the Strategic Management Society and served as its president in 199598 He is noted for having made several key contributions to the study of business and corporate strategy His 1974 study of diversification strategy inaugurated a stream of work on the performance implications of diversification.
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Richard Rumelt developed four criteria for evaluating strategies Consistency Are the external strategies consistent with (supported by) the various internal aspects of the organization? You must examine all the various functional and internal management strategies employed by the organization and compare them with the external business strategy.
